Ecommerce director on £100,000

Personal Ltd Co. Age 38. Pension preference: modest.

Every figure on this page is computed at build time by the same engines that power the live salary–dividend split, take-home and SIPP optimiser calculators. Inputs come from a single CSV row; outputs come from the engines. No static lookup tables, no hand-coded numbers.

Net cash

£49,013

Pension

£36,000

Effective rate

15%

Marginal rate

33.8%

Ecommerce director vs sole trader at £100,000 — what changes

The decision a ecommerce director faces at £100,000 of income for 2026/27 is rarely "which calculator do I use" — it is "which legal structure leaves the most money in my pocket after tax." This page resolves the question for one specific scenario by running the relevant engines side-by-side at build time, so every number that follows is reproducible from a single CSV row and the BracketMath source code.

On the Ltd Co route, the joint optimiser places £12,570 as salary, £40,716 as dividend, £36,000 as an employer pension contribution. Net cash to the director: £49,013. Pension contribution: £36,000.

On a sole-trader route at the same gross profit, the figures shift materially. Income tax + Class 4 NI take a bigger combined bite (no dividend-tax band, no corporation-tax shelter, no employer pension dodge) and the trader's pension contributions are personal — not deductible from the gross. For comparison numbers across all common profit levels, see the contractor tax guide.

For a complete walk-through of the optimisation for this specific scenario, see the comparison table further down this page.

The numbers, line by line

Optimum salary	£12,570
Optimum dividend	£40,716
Optimum pension	£36,000
Net cash (optimum)	£49,013
Net wealth (cash + pension)	£85,013
Rule-of-thumb net cash	£66,543
Rule-of-thumb net wealth	£66,543
Saving vs rule of thumb	£470
Effective rate on profit	15%
Marginal rate (next £1 dividend)	33.8%

Why this scenario is different

Compared to the closest peer profile — Software contractor at £100,000 — this scenario sits £0 higher on gross income. That moves net cash by +£0, the pension contribution by +£0, and the effective rate by +0%. The effective rate moves only modestly — both scenarios sit inside the same binding tax band. The optimiser shifts £0 of the extraction out of the dividend slice, and £0 out of pension contributions.

Questions this scenario raises

Does taking a £nil salary cost me a State Pension year?

Yes, if you take £0 salary and pay no Class 2 (sole traders) or Class 3 (Ltd Co directors) you will not earn a qualifying year for that tax year. Take at least the Lower Earnings Limit (£6,500 in 2026/27) as salary to earn a qualifying year automatically. Most directors take £12,570 (full PA) anyway, well above the LEL.

Where does the BracketMath engine source its rates?

Income tax / NI / CT / dividend rates come from HMRC's published 2026/27 rate tables (gov.uk/government/publications/rates-and-allowances-income-tax). Pension rules come from FA 2004 and the FCA's consumer guidance. Historical investment returns used in the Monte Carlo engine come from a 125-year UK gilt + UK equity series stored in src/data/historical-returns.json. Every constant carries a source URL in the source code.

Are the numbers on this page computed live or pre-rendered?

They are pre-rendered at build time by running the BracketMath engine code against the inputs for this specific row. That means: zero JavaScript on the page for the calculation itself, the figures cannot drift if the engine is changed, and you can verify them by running the corresponding calculator with the same inputs.

Is the Employment Allowance available for a single-director company?

No. A company with only one director who is also the sole paid employee cannot claim the £10,500 Employment Allowance (HMRC manual ESM4017). For genuine multi-employee setups it is claimable and the optimiser can model it via the `claimEmploymentAllowance` flag.

Does this calculation include student loan repayments?

No. Student Loan repayments (Plan 1 / 2 / 4 / 5 / Postgraduate) are not modelled in the BracketMath engines. Plan 2 repayments at 9% above £27,295 add roughly 9p of marginal cost to each £1 of taxable income above the threshold. Add this to the marginal rate quoted on this page if you have an outstanding student loan.

Methodology

Income tax, National Insurance and Corporation Tax bands taken from HMRC's 2026/27 rates and allowances tables (gov.uk/.../income-tax; corporation-tax). Pension Annual Allowance and taper rules from Finance Act 2004 / 2023. Trading allowance per ITTOIA 2005 s.783A. Voluntary Class 2 figure (£179.40/yr = £3.45/wk × 52) from HMRC voluntary NI guidance.

Style: 2026/27 tax year throughout; figures rounded to whole pounds in the user-facing prose; effective rates computed as (deductions / gross). The voice is methodological — no first person, no claimed credentials, no marketing fluff.

This page is not personalised advice; for advice regulated by the FCA, consult an adviser registered with the Financial Conduct Authority. See the full disclaimer.