What the popular advice gets wrong at this income
Every accountancy thread, IR35 forum and contractor podcast has its own simple rule for handling a freelance photographer at this income level. The popular rules are:
- "Just take a £12,570 salary and dividend the rest" — works between roughly £40k and £80k of profit; breaks down above the £100,000 PA-taper cliff and around the £50k–£250k corporation-tax marginal-relief band.
- "60% goes to the tax man on anything over £100k" — true within the £25,140-wide taper band, but it is the marginal rate, not the average. Most contractors hear "60%" and assume their whole income is being taxed at that rate, which is wrong.
- "Pension contributions don't help if you only have a Ltd Co" — wrong. Employer pension contributions are deductible against corporation tax, attract no NI either side, and are not personal income — making them the single most powerful lever in the high-rate / taper bands.
- "The optimal salary is exactly the secondary threshold" — historically true; in 2026/27 the secondary threshold (£5,000) is so low that ignoring the £5k–£12,570 region is leaving free Personal Allowance on the table.
For a freelance photographer at £40,000 of gross, the BracketMath optimiser disagrees with at least one of those rules — that's why we built it.
Specifically: a sole trader at £40,000 of turnover often hears "you'll pay 30% in tax." The actual combined income tax + Class 4 + Class 2 figure for this row is £6,791 — an effective rate of 17% on turnover. The trading-allowance choice was rejected — actual expenses were larger.